The secret life of one of Teesside's best known fashion stores will be revealed to the nation this weekend.
Psyche, Middlesbrough's designer den in Linthorpe Road, is the subject of four hour-long TV programmes on BBC Three from Sunday.
A camera crew followed staff in store and on buying trips abroad to bring the fly-on-the-wall drama to TV life.
It's a warts-and-all portayal of life at the forefront of the fashion world and there will be plenty of familiar faces to watch.
Flamboyant boss Steve Cochrane is seen putting the finishing touches to his dream of a store to rival Harvey Nicks - and there will be plenty of drama among the clothes racks.
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