Andy Murray has eight-figure earning potential provided he lives up to his early promise on the court.
That is the view of top sports agent Jon Smith, who sees nothing to stop the 18-year-old from being a huge success in the game and the commercial rewards which go with it.
"If he becomes a star and is written up a lot he has the potential to be a huge star," said Smith, chief executive of First Artist sports management company.
"He will go deep, deep into seven figures and ultimately eight figures if he does well and starts winning Grand Slams."
Murray saw off 14th seed Radek Stepanek in three sets in the second round in only his sixth senior tour match and took Argentina's David Nalbandian - a Wimbledon finalist in 2002 - to five sets in a thrilling match on Saturday, and Smith believes the signs look very good for a long and successful career.
"It is a sport that we should do so much better in because we kind of started it and I think we're crying out for a British sporting hero," Smith said.
"I think the last one we had was the (England) rugby union team (who won the 2003 World Cup) and they seemed to disappear after that, no-one came out and flew the flag."
Smith, who feels Murray is very well managed by Octagon, insists it is important his profile and commercial commitments do not grow too fast for his own good.
"He needs to be prepared for what could be coming but he needs to be nurtured too and not commercially over-exposed," Smith added.
"I don't think he should go for any more than two or three blue-chip sponsors.
"He shouldn't be too spread around and be thrown out there too much now. He's only 18 and he has got plenty of time.
"Something like a family blue-chip would be ideal for him, a Coke or a Pepsi or something like that.
